I’m a graphic designer turned strategic creative leader. From designing editorial layouts to managing creative teams for a global organization, I have 20 years of experience making complex design systems user-friendly while retaining brand consistency and optimizing for impact.
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location_on La Libertad, El Salvador | mail katya.fhs@gmail.com | call (+503) 7101 7592 | LinkedIn
About
During the last thirteen years I have led three rebrands and other executive-level projects, becoming the official translator between top leadership objectives and multidisciplinary global design teams. The recently refreshed telusdigital.com is the result of a joint effort where I acted as a unifying force, ensuring the consistent application of brand guidelines while pushing the envelope for the modernization of the brand.
20+
Years combined expertise
13
Years helping develop the TELUS Digital brand
3
Rebrands managed
Technical Skills
Adobe Creative Cloud
Advanced proficiency in InDesign, Illustrator, Photoshop, Premiere, After Effects.
Figma
Expertise in interface design and prototyping.
AI Tools
Integration of Microsoft Copilot, Shutterstock AI, Google Gemini, Adobe Firefly in creative workflows.
Project Management Tools
Experience with Jira, ClickUp, Monday.com, Trello.
Languages
Spanish (Native), English (Advanced C2), Chinese/Mandarin (Elementary A2).
Technical Writing (English & Spanish)
Production of bilingual design guidelines and documentation.
Strategy and Leadership
Creative Direction
Visual concept leadership and brand storytelling.
Brand Strategy
Development and implementation of global brand identities.
Design Leadership
Management and mentorship of international design teams.
Cross-functional Collaboration
Alignment of design, sales, and executive teams.
Global Brand Governance
Consistency and oversight across organizations.
Design Systems
Creation of scalable systems and enforcement of accessibility standards.
Putting my skills to other uses
Back in 2023 I self-published my debut novel Starseer. Most self-published authors spend thousands of dollars in design work – typesetting, cover and interior design, illustrations, etc. – but being a graphic designer with editorial experience, I ventured into the whole process of creating a marketable product, from content to packaging.
If you’re curious about the results and want to take a closer look at my illustration and editorial design skills, you can download a (free) copy here, or visit my website katyahernandez.art
